Combining Deming and Lean Principles to Improve a Marketing System
Combining Deming and Lean Principles to Improve a Marketing System by Michael Hoffman Recently, our marketing system faced a challenge when one of our interns accidentally sent over a thousand emails to customers when he only intended to send one. This mistake could have resulted in significant damage to our company’s reputation and customer trust. However, […]
What Are the Right Buckets For Email And Does It Really Matter
What Are the Right Buckets For Email And Does It Really Matter? by Michael Hoffman From watching this YouTube video, BEST Way to Organize Gmail, it would be easy to believe the author’s argument that email generally falls into three categories: Follow-up; Awaiting response; Need to read. Perhaps they do, but you could just as well […]
