Combining Deming and Lean Principles to Improve a Marketing System

Combining Deming and Lean Principles to Improve a Marketing System by Michael Hoffman Recently, our marketing system faced a challenge when one of our interns accidentally sent over a thousand emails to customers when he only intended to send one. This mistake could have resulted in significant damage to our company’s reputation and customer trust. However, […]

Boost Your Productivity with These Top 7 OKR Dos and Don’ts

Boost Your Productivity with These Top 7 OKR Dos and Don’ts by Michael Hoffman Are you looking to improve your team’s productivity and achieve better results? Objectives and Key Results (OKRs) can be a powerful tool to help you align your goals and focus your efforts. However, creating effective OKRs can be challenging, especially if you’re […]

Should Inbox Zero Be Your Goal? Probably Not.

Should Inbox Zero Be Your Goal? Probably Not. by Michael Hoffman Most of the blogs I read about being more productive with email focus on reaching inbox zero. No doubt, it’s a worthy cause, but is it the correct objective for you? Probably not. Most people struggle with keeping their head above water, never mind capturing […]