Stop planning 60-minute meetings

  If it isn’t obvious yet, 60-minute meetings are not very practical. The problem is that we can’t go from one 60-minute meeting to another without a break to enter notes and physically get to the other meeting.  (Much better to do right after the meeting than hours or even days later when so much has been […]

How to write Next Actions that create impact

  Probably the biggest challenge novice LeanMailers face is writing proper Next Actions (NAs) that make an impact on your brain. When your NAs are generic, your brain struggles to remember what the NAs pertained to. The result, then, is an increase in time-spend, not a decrease — without any return on investment The reason Generic NAs don’t hook into your memory, […]