Should Inbox Zero Be Your Goal? Probably Not.

Should Inbox Zero Be Your Goal? Probably Not. Most of the blogs I read about being more productive with email focus on reaching inbox zero. No doubt, it’s a worthy cause, but is it the correct objective for you? Probably not. Most people struggle with keeping their head above water, never mind capturing the holy […]

How to write Next Actions that create impact

  Probably the biggest challenge novice LeanMailers face is writing proper Next Actions (NAs) that make an impact on your brain. When your NAs are generic, your brain struggles to remember what the NAs pertained to. The result, then, is an increase in time-spend, not a decrease — without any return on investment The reason Generic NAs don’t hook into your memory, […]