Sending The Snow
I can imagine being on the other end of being asked to send in the “snow” – your empty inbox at the end of the day with 0 to prioritize, 0 to plan and 0 Today. On first glance, this request may seem a bit over the top. I get it. If you still feel […]
How to write Next Actions that create impact
Probably the biggest challenge novice LeanMailers face is writing proper Next Actions (NAs) that make an impact on your brain. When your NAs are generic, your brain struggles to remember what the NAs pertained to. The result, then, is an increase in time-spend, not a decrease — without any return on investment The reason Generic NAs don’t hook into your memory, […]
