Prioritizing Effectiveness
Amidst the AI Evolution

by Michael Hoffman

As we begin 2024, it’s crucial to emphasize that while AI advancements are reshaping industries and boosting efficiency, our focus should primarily be on effectiveness —the cornerstone of sustainable success in the modern workplace.

The Impact of Effectiveness

I recently read an engaging blog published by Microsoft’s COO, Frank X. Shaw, entitled, making significant strides, we should never lose sight of the fact that achieving effectiveness in our endeavors always takes precedence over efficiency. Technology alone cannot guarantee success; it’s how we harness these innovations to prioritize, plan, and focus that truly matters.

Balancing Efficiency and Effectiveness

Efficiency is undoubtedly essential, and AI tools like Copilot for Microsoft 365 have showcased their ability to enhance productivity and streamline tasks. Still, it’s vital to recognize that efficiency is just one piece of the puzzle. True effectiveness encompasses a broader spectrum:

  • Quality of Work: While efficiency may boost output, effectiveness ensures that the work produced is of the highest quality. It’s not just about doing things quickly; it’s about doing them well — which involves people skills.
  • Innovation: Effectiveness sparks creativity and innovation. It goes beyond mere task completion and encourages individuals to think critically, solve complex problems, and pioneer new ideas. That may include the use of AI, but AI is more of a tool for reconstructing, not innovating. We still need out-of-the-box thinking.
  • Adaptability: An effective workforce can adapt to changing circumstances and evolving technologies. It’s not solely about doing tasks efficiently but also about staying relevant in a dynamic world. AI can help us understand the components of change, but building empathy, accounting for cognitive bias, and other human qualities are paramount for facilitating adaptability.
  • Human-Centric Approach: Efficiency may be machine-driven, but effectiveness is human-centered. It considers the unique capabilities and qualities that humans bring to the table, emphasizing the importance of emotional intelligence, empathy, and collaboration.

Prioritizing Effectiveness in AI Advancements

While AI offers remarkable tools for increasing efficiency, we must not lose sight of the core principles that drive effectiveness:

  1. Human-Centric Focus: Regardless of the AI tools at our disposal, our primary focus should remain on the human aspect of work. Effective collaboration, communication, and understanding will always be pivotal.
  2. Strategic Decision-Making: AI can provide insights, but it’s our strategic decision-making that determines our success. We must use AI as a tool to inform our decisions, not dictate them.
  3. Continuous Learning: As AI evolves, our commitment to continuous learning and skill development becomes even more critical. Effectiveness hinges on our ability to adapt and grow alongside technology. Afterall, in order for ChatGPT to assist us better, we must improve our prompting abilities.
  4. Balanced Use of AI: While AI can boost efficiency, it should not replace our ability to think critically and make informed judgments. Effective work involves a harmonious integration of human intelligence and AI assistance. As AI becomes more widely integrated, it will be the depth of our understanding that distinguishes the experts from the novices.
  5. Long-Term Vision: Effectiveness requires us to maintain a long-term vision, even in a world driven by rapid technological advancements. We must consider the enduring impact of our actions and decisions.


While efficiency is a valuable asset, it is ultimately a conduit to achieving effectiveness, which remains our ultimate goal. As Steven Covey once said, “If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.”

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