Privacy Protection Policy

ATRENDIA ApS, (and associated entities: Scale YOU, LeanMail), with the company registration no. (CVR no.): 30903382, residing at, Fredensborg Kongevej 56, 2980 Kokkedal, Denmark. Email: Tel. +45 70 27 19 27.

General information
Personal data are all types of information attributable to you in some way. When you use our web site, we collect and process a range of data of this kind, for example when you access content, if you subscribe to our newsletter and if you use services via our web site. Most of the pictures and photos used in this page are property of  Freepik.

Data type
We typically collect and process the following types of data: A unique ID and technical information about your computer, tablet or mobile telephone, your IP number, your geographical location and the pages you view (interests). If you explicitly give your consent and enter the data yourself, we also process: Name, telephone number and email address. This will typically be the case when you complete the ‘contact me’ form or when you agree to sign up for our newsletter.

We have implemented technical and organizational measures to prevent your data from being accidentally or unlawfully deleted, published, lost or impaired and to protect your data from disclosure, misuse or otherwise being processed unlawfully.

The data are used to provide the services you have specifically requested, such as sending a newsletter. Furthermore, we use the data to optimize our services and content.

Retention period
Data are stored for the length of time permitted by Danish law, and we delete data when it is no longer required. The retention period depends on the nature of the data and the reason for storing them. Therefore, it is not possible to specify a general time-frame for deletion of data.

Disclosure of data
Collected data are not disclosed to third parties without your prior consent.

We use third parties for storage and processing of data. These third parties process data purely on our behalf and may not use them for their own purposes.

We only use data processors within the US, EU or in countries able to provide your data with adequate protection.

Access and complaints
You are entitled to be informed about the personal data we process about you. In addition, you are entitled to object at any time to use of your data. You may also withdraw your consent for us to process your personal data.

If the data we process about you are incorrect, you are entitled to have them corrected or deleted. Requests to this effect should be sent to:

If you wish to complain about our processing of your personal data, you also have the option to contact the Danish Data Protection Agency.

Sensitive Personal Data
The information stored regarding clients receiving personal and group coaching and training may include sensitive personal data. Technical and organizational measures have been implemented for the limited use and protection of such data.